About Us

Hugh Lytle is a serial entrepreneur, healthcare innovator, and mission-driven leader with more than 25 years of experience building category-defining companies that reshape how care is delivered, financed, and experienced—particularly for underserved and high-need populations.

Hugh has recently established the El Toro Ventures family office to focus on healthcare investing and platform development, partnering with his father and brother. 

Prior to El Toro, Hugh was the Founder, Chairman, and CEO of Equality Health, who partners with state governments, managed care organizations, and primary care providers to advance value-based care for Medicaid populations. He founded Equality Health as a boot-strapped start-up to address deep structural inequities in government healthcare programs through a tech-enabled, physician-centric care platform. Under his leadership, Equality Health scaled from startup to a $1 billion revenue enterprise in under five years, supporting over 750,000 Medicaid beneficiaries across multiple states and metropolitan areas—delivering improved outcomes, higher quality, and lower total cost of care.

Prior to Equality Health, Hugh co-founded Univita Health, a national care management and post-acute coordination platform. As President and CEO, he helped grow Univita to serve over six million Medicare and Medicaid beneficiaries nationwide.

Earlier in his career, he co-founded Axia Health Management, introducing one of the nation’s first integrated preventive health and wellness platforms, including the SilverSneakers® program, which today remains the leading senior fitness initiative in the U.S.

Hugh has also held executive roles at CVS Health and Xerox. He holds an MBA from Butler University, serves on multiple boards, and is deeply involved in healthcare investment and innovation. He and his wife, Barbara, are active philanthropists through their family foundation, supporting organizations that create safe, inclusive environments for those in need.

Ben Lytle is a self-made serial entrepreneur-CEO known for being ahead of the curve. He launched five successful companies, including two listed on the New York Stock Exchange. The best-known is Anthem (now Elevance), a Fortune 100 company with a market value of over $100 billion. He is a healthcare policy expert who served on state and presidential healthcare commissions, a governance leader with extensive public company experience, a senior athlete, a world traveler, a father of three children, and a grandfather to eight grandchildren.

Ben’s devotion to individual and collective human potential through accelerated wisdom guides his writing, speaking, entrepreneurial energy, and investments. He believes that the opportunity for a leap in human potential and wisdom is underestimated, as is the extent and speed with which it can occur.

Ben wrote The Potentialist: Your Future in the New Reality of the Next Thirty Years and The Potentialist: The Pursuit of Wisdom as guides for achieving our potential through wiser decisions in the opportunity-rich, turbulent New Reality, the period of greatest change in human history.  His third highly anticipated volume in the Potentialist Trilogy, The Potentialist: Predator and Prey, is due in late 2026.

Larry Lytle is the founder of The Wiser Advisor Group. Before launching the firm, he built a distinguished career at Smith Barney (now part of Morgan Stanley), Merrill Lynch, and Royal Bank of Canada. Larry entered the financial services industry in 2004 following a successful 15-year career in IT with Eli Lilly and the Arizona Republic.

Larry earned his bachelor’s degree from Purdue University in 1989 and his MBA from Indiana University in 1996. He holds the Certified Financial Planner® designation, specializing in comprehensive personal financial planning. He is also a Certified Exit Planning Advisor, helping business owners prepare their companies for sale or to raise outside investments, and a Chartered Advisor in Philanthropy®, guiding families in shaping and carrying out their charitable giving strategies.

Larry’s dedication to excellence has earned national recognition. In 2024, he was named one of Money.com’s Top 80 Financial Advisors in the country.  The Wiser Advisor Group has been selected by InBusiness Magazine as one of the Top 50 Small Business Advocates for our experience guiding business owners..

Beyond his professional work, Larry is an active community volunteer. He currently serves as Treasurer for Folds of Honor-Arizona and contributes his time to organizations including Jewish Family and Children’s Services, Driven Project, V Foundation, and New Leaf. He also provides guidance to a range of nonprofits, including House of Refuge and Lauren’s Institute for Education. A complete list of his charitable involvement is available on the Wiser Advisor Group website.or service you'd like to show.